UX for Health Care Websites: Putting the patient first
Every organization has a story to tell. Hospitals bring something particularly inspirational to the table. However, there’s a fine line between…
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Is a Video Worth a Thousand Words?
As marketing campaigns attempt to reach new audiences, companies are turning to new media channels - such as online video. The success of YouTube has…
Is Justin.tv Better Than YouTube?
YouTube is the industry leader for pre-recorded online video, but Justin.tv claims to be the innovator in online LIVE streaming video. Justin.tv uses…
City of London, an Essential Digital Experience
The City’s website is an essential public communication tool for Londoners and the world, offering online services and critical information regarding city programs and initiatives.
The Internet Tongue Twister
At Echidna, we’ve been asked more and more to build our clients an Intranet solution. Intranets are becoming an increasingly popular way for…
Growing Your Business by Acting Small I -- External
Want to better connect with your customers? Solve challenges for your business? Create an environment for generating outstanding ideas? Whether you’re…
Getting Your Feet Wet as a First-Time Presenter
When it comes to getting your feet wet with presentations, you can do worse than having your first experience in the City of Bridges. For many people…
Don't Panic -- Crisis Communications
In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…
How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process
There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
An Introduction to Sarah, Echidna's Accessibility Consultant
My colleague Jay Menard has written several great posts on website accessibility and the AODA in particular. He has covered why compliance is…