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Echidna Blog

Digital Echidna’s President Nominated for IABC Outstanding Communicator Award

First off, I want to say how honoured and humbled I am to be nominated for the 2017 Outstanding Communicator Award, to be handed out tonight by the…
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Echidna Blog

The 411 on Getting Echidna to Booth 210 in Nashville

If you’ve ever been to a trade show or a convention, you’ve likely had to walk a gauntlet of vendor booths. Perfectly aligned swag, banners attached…
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Echidna Blog

The importance of human accessibility testing

It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…
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Custom Application Development

Echidna Blog

What's In It For Me?

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
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Echidna Blog

Thoughts On Drupal 8.8 Minor Release

Drupal 8.8 released yesterday, December 4th. This will be the last batch of new features before Drupal 9 drops June 2020. All that is left is one…
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Echidna Blog

A Back to School Style Guide for A+ Content

For many people, Labour Day not only marks the end of the summer, but the start of the "year." After all, for a quarter of our lives, we head back to…
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Echidna Blog

Writing For the Web

Whether you’re a local not-for-profit or a large entertainment facility– writing the copy for your website is always the biggest challenge. How do you…
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Echidna Blog

Content Marketing? Simple, but Not Easy.

Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…
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Echidna Blog

Being SMART About Networking Gets Results

Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…
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