There are a tonne of quotes relating to “opportunity” knocking. Many of them focus on responding to its call, seizing the day, and responding. But, if…

It's one thing to back the right horse. It's something totally different to saddle up and try to guide that horse to victory. While there are a lot of…

I recently read an article listing “ 20 Ways to Tell If You Use Social Media Too Much” and a few of my favourite posts were: You are going to spend…

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…

Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…

Over the past few weeks Twitter has been a large discussion topic in our client meetings - some people are ready to jump on board, while others are…

Over the past two weeks our team at Echidna has attended and been recognized at two (exciting and fun!) local events – The 60-Second Pitch Awards…