If You’re Going to Hitch the Corporate Bandwagon, Make Sure It Goes to the Right Place
If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…
10 Helpful GA4 Reports (And How to Use Them)
Need to Know Google Analytics 4 Explorations offer a huge amount of customization options and opportunities for detailed insights They can be set up…
The Future of Drupal is Now
Earlier this week, Drupal founder Dries Buytaert shared an update on the arrival of Drupal 9. We have a date -- ish. And we know that with the arrival…
Mobile Marketing
Mobile marketing is a rapidly growing industry. 172 million of the 1.2 billion mobile phones purchased in 2009 were Smartphones. Therefore, companies…
Flash and Your Target Audience
In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…
Street Hockey Champions!
From heat exhaustion in 2009 to Play On! champions in 2010 – The Echidna Team wins first place in the Corporate Division at CBC’s Hockey Night in…
How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process
There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
COPE-ing with Copy 201: Does Size Matter?
Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
How Can I Get My Web Project Back On Track?
The old adage states prepare for the worst, but hope for the best. Far too often we don’t actually truly take the potential for “the worst” actually…
No Short Cut to Quality Content - Despite What the Black-Hat Snake-Oil Salesmen May Say
I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…