Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
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Why Do Consumers Take To Social Media to Voice Their Problems?
If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its…
Make Sure the Joke's Not on You -- and Your Brand
Humour has a great place in life. At its best, it can shine the spotlight on those institutions that we hold dear and force us to reconsider the hows…
Social Influence - Would someone please explain what it means?
Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…
O Canada -- Why Echidnas Stand on Guard for Thee
Canada Day is fast approaching – and as Canadians we have so much to celebrate. I believe that Canada’s greatest strength is its diversity. We have…
Potluck Approach A Recipe for Success
On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…
Searching for Success? It's Being Funnelled to the Palm of Your Hand
The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…
Quality Content - Learning the Universal Language
When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…
Digital Echidna’s President Nominated for IABC Outstanding Communicator Award
First off, I want to say how honoured and humbled I am to be nominated for the 2017 Outstanding Communicator Award, to be handed out tonight by the…
Capitalizing on an Amazing Event: Drupal North 2017
Later this week, Drupal North kicks off at the Ottawa Conference and Event Centre. As an Echidna myself, I'm thrilled to be hosting -- amongst Drupal…