Content Marketing? Simple, but Not Easy.
Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…
Dress for Success -- The Politics of Wearing the Right Message
The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…
Discourage Bots Not Humans - CAPTCHA Challenges to Accessibility
The Completely Automated Public Turing Test to tell Computers and Humans Apart – otherwise known as CAPTCHA – is the bane of my online existence. This…
Proud to Be One of Canada’s Best Workplaces for Inclusion
At Northern, we’re more than a workplace — we’re a community that thrives on creating a supportive and welcoming environment for all. That’s why we…
Last Stop for Drupal 7: Why to Upgrade Before EOL
Drupal 7’s end-of-life date has officially been extended to January 5, 2025 — but waiting to upgrade now has added risks. Though site owners have some…
Chatbots: Details that Make a Difference
Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…
Diagnosing Site Speed Issues Requires a Surgical Approach
You’ve likely been told to never Google your symptoms. After all, it inevitably seems that Internet rabbit hole of medical information always leads to…
Understanding the Big Picture
“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…
So What's the Difference Already?
SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…