By Air, Ground or Sea: Key to Accessible Travel is Knowledge
The adage “expect the best and prepare for the worst” is a truism in accessibility, particularly in a hypothetically jurisdictionally-confused, stress…
An Engaging Site Leads to an Award Nomination
Earlier this week, Digital Echidna was named a finalist in the 2017 Acquia Engage Awards for its work on the SUNY Oneonta website. In total, over 200…
Northern Commerce 2019 Year in Review
2019 was a banner year for Northern. We delivered innovative, ground-breaking results to our clients, fostered new industry partnerships, and brought…
It's Not Too Early to Talk Drupal 9.0
It has been 16 months since Drupal 8 was officially released and we have launched a number of sites and upgraded others, leading the way in the…
Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack
When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
Flight Sends Grounded AODA Expectations Soaring
My expectations about AODA and its real-life implementation may have been grounded in a frustrating reality lately, but a recent travel experience has…
Northern Attended DrupalCon 2022 in Portland, Oregon
Attending DrupalCon is essential to us as an agency that builds digital experiences with Drupal.
Accessibility Matters -- Is Our Aim True?
Designing and developing digital products for everyone should obviously include persons with disabilities, but this is made challenging if the…
Finalize Your Holiday Performance Marketing Strategy With Northern Commerce
Get Cyber Week Ready With Northern. In order To prepare your organization to maximize returns this holiday season, your strategic planning needs to…
Obama Answers Handful of 104,000 Web Questions
In an appeal to the tech-savvy public, the White House’s Web site opened itself to Internet-submitted questions for President Obama’s online town hall…