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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Some "Friendly" Advice About Accessibility and Inclusion

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
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Accessibility Matters -- Is Our Aim True?

Designing and developing digital products for everyone should obviously include persons with disabilities, but this is made challenging if the…
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Who Needs to Know? Communicating to Scale

Effective communication gets exponentially more challenging the larger your team. When you’re working with a handful of people in an office (or…
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Kicking Off a Month of Accessibility By Putting Ability First

For a few years now, Digital Echidna has put accessibility at the fore of everything it does. And with the Ability First Champion Awards less than a…
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Navigating the Economic Downturn

The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…
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Obama Administration Rolls Out 'White House 2.0'

The Obama administration’s recently launched official Flickr photostream was just the beginning. On Friday, the tech-savvy administration announced…
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The Benefits of Using Google Analytics 4

Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
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From Engagement to Enrollment: Performance Strategies for Higher Ed Institutions

Every post-secondary institution has one objective in common: improving enrollment. But in a social-before-everything world, achieving this goal…
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Get The Most Out of Your Customer Testimonials

That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…
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Bubble, Bubble, is the iPad for the Blind Worth the Toil and Trouble

A tablet billed as "the iPad for the blind" featuring liquid-bubble Braille output is intriguing, but is it appealing to a niche that may not be there…
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