Questioning the Census -- Mandatory Accessibility Mandates Clarity
When completion is mandatory, so too must accessibility be mandatory. Fortunately this was true of the mandatory Canadian census released this month -…
London Health Sciences Centre, Modern Digital Experience
The London Health Sciences Centre's new digital experience enhanced communications, reduced IT expenses, and eliminated redundancy.
Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
Gongshow Gear Increased Conversion Rates by 24% with Loyalty
Gongshow’s customers vocally support the brand on social media, and Northern employed a loyalty program to extend this to further revenue growth.
Catchy Content? No Magic Formula But Common Elements
"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…
How to Drive Sales with the Right eCommerce Infrastructure
Need to Know eCommerce infrastructure is a key driver of customer satisfaction and sales that is often overlooked An effective eCommerce…
No Web of Confusion -- AODA Site Compliance Deadline Not Changed by Provincial Announcement
For many organizations that have been fretting about meeting AODA-compliance deadlines, the Province of Ontario appears to have given them the gift of…
Show Strength or Be Strong? The Answer is Clear
True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…
Snowstorm Lessons: Clearing a Path to Success
We got a bit of snow in London today. Nothing blizzard-like, mind you, but more than enough to make it tough to get around. Walking to work, I…
365 Days of Pride: Our Commitment to the 2SLGBTQIA+ Community
At Northern, Pride isn’t limited to a month. We recognize the immense importance of respecting and uplifting the 2SLGBTQIA+ community 365 days a year…