Giving Thanks Never Goes out of Style
Let me just say this: in Canada, we do Thanksgiving right. I know it’s a big deal for our friends in the States -- and then there’s the whole four-day…
Window-Eyes' Shutting Causes Challenges, Changes for Users
Last week marked the end of a long-standing text-to-speech engine, Window-Eyes. More than two decades after its creation, this commercial screen…
Expressing Our Gratitude for All Who Have Helped Us Grow
We’re number (two-hundred-and-forty) one! Earlier today, Canadian Business and Maclean’s released its 30th annual Growth 500 list, and we’re proud to…
Write Compelling PPC Ads
Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…
It's a New Year, Let's Re-Vamp Our Message
Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…
18 Must-Have UX Features for Every eCommerce Store
The goal of every eCommerce website is simple on the surface: drive more sales. There’s a lot that goes into making that a reality. One of the most…
Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
Social Websites
Interactive websites. Social websites. Websites as a communication tool. More and more we’re hearing these phrases and wondering “ what do they mean?”…
Get Excited!
What do you have to get excited about? Perhaps you’re excited because it is FINALLY springtime (well it was last week any ways). Or maybe you’re…
An Intro to Keyword Tracking for SEO Rankings
For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…