Echidnas are Florida Bound for DrupalCamp
While many Canadians may be in the midst of the February blahs, a handful of Echidnas will be leaving the snow/rain/snow/rain behind later this week…
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How to Install the Snapchat Tracking Pixel on Shopify and Magento: A Step-By-Step Guide
With Snapchat’s release of its tracking pixel, what used to be a mere picture sharing app has evolved into a competitive performance advertising…
7 Omnichannel Tactics to Drive BFCM Revenue
Need to Know Campaigns using three or more channels have a purchase rate 287% higher than single-channel campaigns, emphasizing the power of…
What's the Deal with Mega Navs?
When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…
A 1.0 World versus a 2.0 World
I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…
Customer Service
Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…
The Positive Side to Bounce Rate
Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…
Google Adwords Remarketing
What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…
Looking Back to Look Forward
We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…
COPE-ing with Copy 201: Does Size Matter?
Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…