The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
2014 – The Year that Will Be
Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing social success stories…
Drupal Modules as Solutions, Toolkits and a Middle Way
There is a lot of excitement in the Drupal community about the release of Drupal 9. In particular, one of the most appealing elements is how the…
Two Out of Three Ain't Bad
Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…
Getting Started With Your E-Newsletter
In April we posted a blog that talked about 10 simple tips you can do to improve your organization’s newsletter (print or online). By adding a…
Reviewing Challenges & Asking for Client Feedback
Okay, so you’ve got your goals, objectives and target audience. You’ve implemented the project to the best of your ability, launched and now it’s over…
Digital Echidna and Siteimprove Announce Partnership
Siteimprove is a global software-as-a-service company that empowers website editors to continuously test, fix, and optimize the quality of content…
Don’t Question Success – Ask the Right Questions for Success
Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content…
Flash and Your Target Audience
In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…
The Business of Politics and Religion: Is it Taboo?
There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold…