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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

The Spin Cycle

There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…
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Need to Know As global spending continues to decline due to high inflation and economic uncertainty, shoppers are prioritizing savings and switching…
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The Language of Violence

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…
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How To Contribute to Drupal: User Support

One of the great things about the Drupal community is how welcoming and inclusive everyone is. As Drupal’s Global Contribution Weekend 2020 approaches…
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Online Training and the Moodle eLearning Management System Solution

Finding the right eLearning Management System solution for your business means understanding all the options. A few months ago I wrote about the…
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Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
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Echidna Blog

Going Social at the 2014 MasterCard Memorial Cup - How We Did It and What We Learned

Eight high-pressure hockey games, over 60 complementary events, and thousands of visitors, fans, and locals down to soak up the atmosphere of a 10-day…
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App Shows Potential of Braille in the Digital World

While most of the technical innovations that have had a profound impact on my life have been hardware-based, imagine my excitement when my newest…
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How Do I Know If My Website is Drupal?

You inherited the company website when you started the job and aren’t sure what technology it uses. Or, maybe a competitor site looks slick and you’re…
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Drupal Training At Fanshawe College

When demand outpaces supply, you can do one of two things: You can wait and hope for talent to magically appear at your doorstep, or you can work to…
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