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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Social Websites

Interactive websites. Social websites. Websites as a communication tool. More and more we’re hearing these phrases and wondering “ what do they mean?”…
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PHP Developer Position (Entry)

Who We Are Echidna is a web development team, specializing in Drupal, with a track record of providing our clients with an exceptional experience both…
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Styling BFCM Success With Strategic Segmentation for Beauty by Imagination

Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.
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Collective Arts Brewing, Personalization with Klaviyo

Northern brewed up a results-driven, integrated email marketing strategy for Collective Arts Brewing.
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Wisconsin Elections Commission’s Elevated Experience

Need to Know It was essential for the new Wisconsin Election Commission platform to provide an easily navigable and cohesive digital experience for…
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Hacking a Bridge to the Future

Want a sneak peek at the future? Then Western University’s the place to be this weekend -- and Echidna’s proud to be a part of the excitement…
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Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions

In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…
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Adobe Commerce Development Services

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Let's Chat about Chatters' Hybrid Omnichannel Commerce

Northern launched the new Chatters digital experience leveraging Adobe Commerce and an integration with LS Central (POS/ERP) to marry the brand's key revenue drivers - product sales and salon services.
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Last Stop for Drupal 7: Why to Upgrade Before EOL

Drupal 7’s end-of-life date has officially been extended to January 5, 2025 — but waiting to upgrade now has added risks. Though site owners have some…
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