Google Adwords Remarketing
What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…
Can an Online Community Be Profitable?
After hearing about the success of Facebook and other social networking sites, many people believe that they can jump on the bandwagon and cash in…
An Open, Honest Talk About Procurement Improvements
Yesterday, Digital Echidna won a contract with the federal government as part of its Open By Default, open government campaign. We’re obviously…
The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
The Future of Content Creation: Key Insights for Implementing AI Responsibly
AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
National Mattress, Deliverability with Klaviyo
Northern helped National Mattress make outstanding email performance and deliverability a dream come true.
A Structural Model for Effective Anonymous Commentary
Just how open should open comments be? And at what point does comment become unfair? Since the Internet is extremely Id-focused, there's nothing wrong…
Still Haven't Found What You're Looking For? Focus Less on Searchability and More on Findability
Anything is searchable. The key to success is making it findable. And while X may no longer mark the spot, understanding what markers work -- and the…
Accessibility and Everyday Emergencies
When time is of the essence, it's important to ensure that essential interactions are available -- an issue that people with accessibility challenges…
Full Accessibility in Ontario? It's Going to Take a Lot of (Already Delayed) Work
The impending arrival of a key deadline for Ontario's Accessible Employment Standard offers us a perfect opportunity to remember that if we want to…