Technology has changed how we interact with the online world, and many segments have seen a revamp or shift in how we do things. Some notable mentions…

Mobile marketing is a rapidly growing industry. 172 million of the 1.2 billion mobile phones purchased in 2009 were Smartphones. Therefore, companies…

I recently read an article listing “ 20 Ways to Tell If You Use Social Media Too Much” and a few of my favourite posts were: You are going to spend…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

Where to host your (new) website is often a difficult decision for clients to make. With so many web hosting services out there – it can be a tough…

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…

We’ve previously discussed the importance of Content Strategy and how with good, planned-for content your website will be successful. We’ve talked…

It’s awfully quiet today at the Echidna office -- and that’s a good thing. All year long, this place is bustling with people putting in countless…

The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…

Web videos are becoming an increasingly popular way to display content online (some companies are even turning their blogs into VBlogs or Video Blogs…