Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication
So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…
How Your Users (and Google) Are Searching for a Positive User Experience
I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…
More Messaging Lessons from the Fringes
Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
Compassion, Consideration Key to Communicating in Our COVID-19 World
Last week the world changed under our watch. New developments arrived almost minute-by-minute as countries around the world put in place measures to…
Beyond Disabilities: The Business Opportunities of Web Accessibility
If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
Drupal 8 Arrival Was One to Watch
Last week, we celebrated (or Celebr8-ed in the parlance of the day) the launch of Drupal 8. We had cake, we had champagne, we had a couple of speeches…
Don't Just Aggregate, Curate and Add Value
I was reading a few blog posts recently and something struck me as odd. I couldn't put my finger on why they rubbed me the wrong way. I mean, they…
Finding Your Inner Spoonman
Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…
We’re Down with UXC (Yeah, You Know Me!)
A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…
Everything Old Needs New Again
On a day where we welcome students from Fanshawe College for a tour of our facilities and a little chatting about the future, it's the ideal time to…