On Facebook You Are What You Liked
Remember that oh-so-ironic like you posted two years ago on Facebook? You may not, but Facebook Graph Search certainly will. As a result, will users…
I Don't Like that Design
Are you in charge of your company’s new web project? If so, listen in. Whether you’re redeveloping the corporate website or building a mini-site for…
Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers
There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and…
The Future of Content Creation: Key Insights for Implementing AI Responsibly
AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
Smooth Out Choppy Waters on a Rising Tide
We spend years building up our expertise through hard work, education, and on-the-job learning. And while some people choose to hoard their knowledge…
COPE-ing with Copy 301: The Devil’s in the Details
When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…
A Persona I Could Learn to Love
There’s an old adage about how you can’t teach an old dog new tricks. I’ve never been a fan of that term -- and not just because there’s a little more…
Opening the Book on Closed Captioning!
We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…
Interpreting Your Accessibility Scan
We all want validation. Whether it’s a numeric grade, a hearty thumbs-up, or a big green checkmark. This is especially important when you’ve got a…
Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business
Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…