Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
By Air, Ground or Sea: Key to Accessible Travel is Knowledge
The adage “expect the best and prepare for the worst” is a truism in accessibility, particularly in a hypothetically jurisdictionally-confused, stress…
The Right Way to Give? That's Up to You
When it comes to charities and promotion, how much is too much? What, as an individual or a business should you do? And where is the line between self…
A Trio of Tools to Get Your Message Across
How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…
Intranet Introspection: Proper Execution
So far we’ve covered the vendor selection process, how to budget time and resources and how to not get caught up on content. Today we’ll cover one of…
A Fate Worse than Death? Conquering Public Speaking at Camps, Conventions
Over the years, I've had the pleasure of attending a number of events. Some, I've been just an attendee, soaking up the information as it's presented…
2014 – The Year that Will Be
Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing social success stories…
3 Strategies for Building Your eCommerce Loyalty & Revenue
Need to Know As global spending continues to decline due to high inflation and economic uncertainty, shoppers are prioritizing savings and switching…
Chatbots vs. Conversational Agents: Using AI to Overcome Obstacles in Public Service
Need to Know Many Public Service clients need sophisticated conversational agents rather than basic chatbots to save time and costs, and improve user…
Smart Date Module Puts a Premium on Time, User Experience
Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a…