Need a Catchy Headline? Unleash Your Corporate Id
Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…
Using Text Messaging in your Lead Generation
Recently I found myself in a conversation about how businesses attempt to find solid leads. WARNING, if you don't want to learn how to get first-rate…
Explore, Validate, and Build Your New Advertising Channel Strategy for Q4 Success
The paid media landscape is changing, and now more than ever, it's essential to determine touchpoints consumers have with your brand to identify and…
Digital U for a Digital You 101 -- An Intro to Your Customers
So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to…
What Northern’s Yellow Pencil Acquisition Means for Your Public Service Digital Strategy
Need to Know Northern's acquisition of Yellow Pencil expands its capabilities in marketing, CMS and DXP development, eCommerce, and analytics…
Ensuring Your Accordion Is In Tune With Your Audience, Content
I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
Northern & Fanshawe College's Co-Funded Partnership Supports 15 Local Businesses
For Immediate Release: London, ON — April 20, 2021 — In January of this year, London-based agency, Northern Commerce, and Fanshawe College announced…
Digital U for a Digital You 401 -- Know Your Limits
We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…
3 Strategies for Building Your eCommerce Loyalty & Revenue
Need to Know As global spending continues to decline due to high inflation and economic uncertainty, shoppers are prioritizing savings and switching…
Contextualizing Screams - Using Photo, Video, and Text to Share Your Business Passion
Sometimes, in business, the best way to express yourself isn't through words, but through a 'scream.' My music tastes run in cycles. Currently, I'm…