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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Application Shows Promise in 'Lending' a Set of Eyes to Visually Impaired Users

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One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…
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A Day (or Two) in the Life of a Drupal Camp

Last week I shared with you some high-level thoughts about why I enjoy attending Drupal events. Now, for those of you who haven't had an opportunity…
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Where Tech Fails, Humans Can Prevail

When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…
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Flight Sends Grounded AODA Expectations Soaring

My expectations about AODA and its real-life implementation may have been grounded in a frustrating reality lately, but a recent travel experience has…
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Passionate Neutrality -- Biz Writing at its Finest

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
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Real Talk on Plain Language

Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…
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A Tale of Two Keynotes

A recent story about the iRobot Roomba vacuum collecting and selling data about their owners homes reminded me of two different presentations I was…
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