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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Be Good at Bearing Bad News

It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad…
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Free Culture this Weekend; Priceless Benefits for Life

Experience a weekend of culture. It's a simple statement, but one that we all too often choose to neglect. And the main reason we don't is not because…
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How Do You Connect Online?

Picture this: your best friend just moved across the country. Cell phone bills are just too expensive these days and you’re on a strict personal…
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Welcome to the Hallway Track, A New Approach to Conferences

I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…
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The Path to Enrollment: How Guided Pathways Drives Higher Ed Success

Need to Know Higher education institutions have been adopting the Guided Pathways model to enhance enrollment amidst growing competition. The Guided…
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15 Icebreakers for Drupal Users Group Meetups

Are you hosting a Drupal Users Group Meetup and looking for icebreaker ideas? Here are 15 icebreakers more fun than just simply going around the room…
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Developing Tools to Keep you Organized

“I’m really busy right now.” Or… “I’ll get to that when things slow down.” The thing is, things never really do slow down, do they? There may be odd…
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User Experience and Mass Transit Websites: Planning a Better Experience

So, how do you know if your transit site is any good? In the first part of our series we talked about the importance of open source - how open data…
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A Structural Model for Effective Anonymous Commentary

Just how open should open comments be? And at what point does comment become unfair? Since the Internet is extremely Id-focused, there's nothing wrong…
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A Day in the Life of a Digital Project Manager

Being a project manager is at times similar to being a parent, or so I am told. Picture this -- it’s Sunday night and you have three kids: one kid has…
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