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Echidna Blog

Serenity Now!

Growing up, like many families in the late 70s/early 80s, we had a poem on our wall -- the Serenity prayer, “God, grant me the serenity to accept the…
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Echidna Blog

Measuring UX for Higher Ed Websites

Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…
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Echidna Blog

Putting the Info Back into Infographics

Infographics must die. At least that was the feeling I expressed a few months ago on Twitter. It was a visceral reaction to my frustration with…
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Echidna Blog

Be Good at Bearing Bad News

It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad…
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Kahunaverse's Bespoke eCommerce

Canada's leading sports apparel stores partnered with Northern to create a bespoke eCommerce solution unmatched by any in Canada.
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Echidna Blog

The Changing Media Mix

Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
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Northern Commits $150,000 to Habitat for Humanity

For Immediate Release: London, ON — September 22, 2020 — Northern Commerce is thrilled to announce its newest Northern Cares charitable partnership…
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Echidna Blog

Celebrating Canada

Happy Canada Day everyone! The Echidna office will be shut down tomorrow and hopefully most of you will be out enjoying the festivities (or just…
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Echidna Blog

A Not-By-The-Book Guide to Copywriting and Editing

I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…
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Echidna Blog

Expressing Our Gratitude for All Who Have Helped Us Grow

We’re number (two-hundred-and-forty) one! Earlier today, Canadian Business and Maclean’s released its 30th annual Growth 500 list, and we’re proud to…
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