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Royal Distributing Revs Up Sales with a Server-Side Facebook Pixel

Northern partnered with Royal Distributing to help them create high-performing and wide-reaching paid media campaigns. We achieved over 7 times return on ad spend and a 126% increase in mobile conversion rate.

Did You Know? You Can Create Targeted Ads on Facebook!

Not only is Facebook a booming social media tool used to connect friends and businesses through pages and messaging – Facebook can also be a huge…

Northern's President & CEO Michael DeLorenzi Selected As 20 Under40 Award Recipient

FOR IMMEDIATE RELEASE: LONDON, ON – October 3, 2017 — London INC Magazine and the Twenty Under Forty Foundation have recognized Michael DeLorenzi…

Google Adwords Remarketing

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…

Digital trends spotlight. Email segmentation for BFCM.

Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation

Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.

Digital U for a Digital You 301 – What Do You Want?

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…

The Perils of (Mis)Communication

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

Eat at Your Own Pace ...

Being involved in many committees has given me the opportunity to attend and organize many events. One topic that often arises is third party follow…

Your Chance to Explore "Explosive" Digital Creativity

Looking to explore your creativity? Want to learn from some of the top minds in the industry? Well, we have the line on an “explosive” opportunity for…

Social Media Can Be a Winner for Sports Organizations

In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…