Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…

It’s tempting. I get it. Posting a photo to your social media, it would just be so easy to upload and click -- with the obligatory sarcastic comment…

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…

Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content…

International Women’s Day (IWD) is coming up this weekend - March 8th, 2020. Although the official day is a Sunday, and our Echidnas will be home in…

When it comes to web content, one of the biggest questions we get from our clients is, “How do we make our PDFs accessible?” After all, PDFs are…

The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…

There’s an old adage that states, “keep your head in the clouds and your feet on the ground.” It’s a reminder that whilst we need to focus on the day…

As companies move to offering web based services, they run the risk of suffering from a digital bottleneck. A bottleneck occurs when there is a…