Can You Get Steak ... at a Hamburger Price?
Clearly there is a difference in value between a steak and a hamburger - but if you only have a hamburger budget - what do you do?. In the web…
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Artificial “Ends” Can Help Kickstart Success
It’s my last post of the year! Well, that’s not entirely true, but for many of us the arrival of Labour Day feels like we’re at the precipice of…
Honestly, Customer Service Starts at “Home”
Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…
Shipping and Fulfillment Strategies for Black Friday 2020
Unprecedented times are an apt way to describe the 2020 experience of consumers and retailers alike. For the former, safety, accessibility, and…
Accessible UX Research Means All Voices, Ideas, and Needs, Can Be Heard
The point of user research is to ensure that you hear the voices of your users and use that information to inform your solutions. Seems pretty simple…
Guerrilla Marketing Campaign
The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…
An Introduction to Sarah, Echidna's Accessibility Consultant
My colleague Jay Menard has written several great posts on website accessibility and the AODA in particular. He has covered why compliance is…
Where Tech Fails, Humans Can Prevail
When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…
2013 -- Social Success Stories
They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…
Diversity - Weaving a Stronger Mosaic
What's the value of diversity? For us, it's been a natural part of our ultimate goal to build the best solutions for our clients. And how do you get…