The Politics of Content
This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy…
Digital Echidna: Fostering a Culture of Caring
What is corporate culture? Is it something that’s implemented from the top down, mandated by mission and vision statements? Or is it something that…
Navigating the Economic Downturn
The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…
Webforms, Surveys & Your Website
Decreasing administrative work is (often) one of the main goals clients point out when they are looking to re-develop their website. Decreasing…
Styling BFCM Success With Strategic Segmentation for Beauty by Imagination
Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.
VogueWigs, Luxury eCommerce
VogueWigs enhanced its conversion rates and delivered frictionless eCommerce using Northern's custom Magento theme and third-party integrations.
Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions
In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…
Drilling Into the Importance of Client Education for UX and Content
Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…
Finalize Your Holiday Performance Marketing Strategy With Northern Commerce
Get Cyber Week Ready With Northern. In order To prepare your organization to maximize returns this holiday season, your strategic planning needs to…
Websites make an impression
The Internet is a leading resource for gathering information. If someone were to research your company on the web, what would they find? Is your web…