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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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Echidna Blog

The Give and Take of Accessibility

Did you know that not all guidelines of the Web Content Accessibility Guidelines (WCAG) 2.0 are required under the Accessibility for Ontarians with…
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We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…
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Examples of Award-Winning Sites

Let’s take a look at three award-winning sites today, to see beautiful examples of modern design that exercise UX, UI, information architecture, and…
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Are You Creating Unintentional Barriers to Accessible Employment?

I’m currently on the train, en route to Toronto to participate in a meeting of the Employers’ Partnership Table -- a group of various businesses and…
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Did You Know? You Can Create Targeted Ads on Facebook!

Not only is Facebook a booming social media tool used to connect friends and businesses through pages and messaging – Facebook can also be a huge…
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How to Prepare for Adobe Commerce 2.3 End of Support

Platform and technology upgrades are an important part of a digital experience platform's lifecycle, and are key to providing innovative experiences…
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Start by Defining the Content Architecture For Your Website

Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…
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Writing For the Web

Whether you’re a local not-for-profit or a large entertainment facility– writing the copy for your website is always the biggest challenge. How do you…
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Be Honest, Not Trendy, with Your Word Choices

By now you may have heard or read about the latest additions to the Merriam-Webster's Collegiate Dictionary. This year's updated edition features over…
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