Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
London Lightning & Northern Commerce Partner to Support London Humane Society
For Immediate Release: London, ON – April 26, 2017 — London Lightning sponsor Northern Commerce announced today the first National Basketball League…
Design For Your Users - Not Yourself!
Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
The Weight of the Word is On Your Shoulders
How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.” Whether…
Our EOS Journey To Date: 5 Things To Know
Last week, the management team participated in their last EOS® planning session, thus ending our two year engagement with implementer, Preston True…
Overcoming the digital bottleneck
As companies move to offering web based services, they run the risk of suffering from a digital bottleneck. A bottleneck occurs when there is a…
Could Foursquare Be the Next Twitter?
If you are thinking, what is foursquare? Then read on - remember three years ago when you asked the same question about Twitter. Location-based social…
Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.