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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Here we grow again!

We are excited to welcome our new Manager of Business Development, Victor Harris, to the Echidna team. Victor joins us from the promotional industry…
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Echidna Blog

Re-Thinking the Way We Design Websites

Jeffrey Zeldman, author of Designing With Web Standards, said it best, “ content proceeds design, design in the absence of content is not design, it’s…
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Echidna Blog

How to Receive an Accessibility Complaint

In my prior post I discussed the forbearance required of accessibility complainants. I will now cover the other side of the coin: the response I'd…
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Echidna Blog

A New Appreciation for Accessibility

We don’t do this often, but I am going to get personal with this blog post. For the last four years I have been living with an eye disease called…
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Echidna Blog

The Good, the Bad, and The Ugly of Personalization

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
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Image of inventory warehouse worker scanning packaging.

The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers

Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
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Echidna Blog

Does Your Search Need to Get a Cludo?

Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search…
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Echidna Blog

Your Tweets - Who Can Can See What

Today's post and the accompanying downloadable graphic are inspired by a question I tend to get often - I don't understand who can see my tweets. I've…
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Echidna Blog

No One-Size-Fits-All Approach to Accessibility

The simple fact of the matter is that there is no one-size-fits-all solution to accessibility issues. So understanding the differing needs of persons…
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Echidna Blog

Can’t See Forest for the Blog? Plant Evergreen Content

Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively…
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