If you happen to be at the London Knights’ hockey game tonight, take a look over to the stands to the west side of the rink -- there you’ll see a…

It’s an exciting time here at Digital Echidna. There’s a sense of anticipation for tonight’s big event -- the London Chamber of Commerce’s 35th annual…

SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…

I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to…

We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…