How To Proceed Without In-Person Discovery
What a difference a month, or so, makes right? The old adage states that necessity is the mother of invention -- and travel restrictions and physical…
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A Primer on Accessible PDFs
When it comes to web content, one of the biggest questions we get from our clients is, “How do we make our PDFs accessible?” After all, PDFs are…
Considerations in choosing your CMS technology platform - is your open-source CMS acting like a proprietary system?
Definitions Open-Source: of or relating to or being computer software for which the source code is freely available. Content Management System (CMS)…
The (Sometimes) Inexact Science of Measurement
I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
Putting Accessible Images in Focus
It’s tempting. I get it. Posting a photo to your social media, it would just be so easy to upload and click -- with the obligatory sarcastic comment…
Cast Too Wide a Net and Valuable Fish will Slip Through
As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes…
Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through
You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
How Your English Teachers Negatively Impacted Your Web Experience Today
There’s writing. And then there’s writing for the web. While the foundations of each share identical roots, it’s in the application where they differ…
We Have the Will to Give; Resolve to Do Something
Supporting your community can be easy -- where it becomes hard is when we overthink things. But there’s always hope because, once you get involved, it…
Hit the Ground Running with No Missteps: Online Communications Takeaways from 2017
We’re 10 days into 2018 and hopefully everyone’s hit the ground running. But while it’s great to look ahead, it’s important to look back on the year…