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COPE-ing with Copy 101 – The Long and the Short of It
There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…
Visual Storytelling - Seeing the Message Clearly
There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…
Obama Unveils New Presidential Web Site
In keeping with the theme that swept President Obama into the Oval Office, change has come to the official White House Web site. Almost at the instant…
Getting to the Heart of Pain Takes the Right People, Reasons, and Discussions
Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…
Unlock Opportunities With Our CRO Assessment
No matter whether your business is looking to boost online sales, increase enrollment applications, or looking to convert traffic toward other site…
Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
Compassionate Consumerism. Where is the Line?
The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…
Great Interview + Bad Facebook Profile = NOT HIRED!
After getting past the resume and interview stages some employers are not hiring potential employees because of their online social media profiles…