Overcoming the digital bottleneck
As companies move to offering web based services, they run the risk of suffering from a digital bottleneck. A bottleneck occurs when there is a…
Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
Visual Storytelling - Seeing the Message Clearly
There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…
Thriving or Merely Coping? When Good May Not Be Good
There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
How Do You Connect Online?
Picture this: your best friend just moved across the country. Cell phone bills are just too expensive these days and you’re on a strict personal…
The Path to Enrollment: How Guided Pathways Drives Higher Ed Success
Need to Know Higher education institutions have been adopting the Guided Pathways model to enhance enrollment amidst growing competition. The Guided…
Drupal Training Courses Available
The Drupal content management system offers a lot for free -- from no licensing fees, to quick-and-easy set-up, to an open-source foundation that…
Thoughts On Drupal 8.8 Minor Release
Drupal 8.8 released yesterday, December 4th. This will be the last batch of new features before Drupal 9 drops June 2020. All that is left is one…
The Wayback Machine ...
Have you ever wondered what your current website looked like before? The Wayback Machine let’s you travel back in time and look at archived versions…