As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

One of Twitter’s most-ignored features is the “Favourites” feature (some may argue that it's lists). I'm sure you've all seen it and surely know how…

The Christmas Eve Eve Day (the math adds up!) today and as we know that many people may give themselves the gift of a little extra time today, I…

This month I celebrate one year at Digital Echidna. Over these past 12 months I've worked with clients exclusively on Drupal solutions. I've…

From the SMART Board to the eClicker, technology is transforming the way students learn at all levels of the educational system. I must admit that it…

Local businesses give a community its flavour. When you personally know the people behind the business or are buying local products and services, you…

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…