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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

The Spin Cycle

There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…
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Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
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Over the past few weeks Twitter has been a large discussion topic in our client meetings - some people are ready to jump on board, while others are…
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Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of…
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There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…
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Bubble, Bubble, is the iPad for the Blind Worth the Toil and Trouble

A tablet billed as "the iPad for the blind" featuring liquid-bubble Braille output is intriguing, but is it appealing to a niche that may not be there…
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Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…
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