Solidify Your Digital Strategy for Q4 Performance
The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
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Spooktober: Scary Tales of Online Presentations
Later this week, I’ll be presenting at the Bay Area Drupal Camp (BADCamp). But instead of waking up and looking out of a hotel window at the sprawling…
SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
Ask and You Shall Receive
Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…
Can’t See Forest for the Blog? Plant Evergreen Content
Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively…
Trolling Through the Muck Can Lead to Business Gold
Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want…
Learning to Sprint with Drupal
Before you can effectively sprint, you need to learn how to walk and then run. Fortunately for Londoners interested in the Drupal content management…
Who, Not How Many, Should be the Real Question
Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…
What Makes a Great Newsletter?
We all want to improve on our organization’s newsletter, but how? Here are 10 tips to help you create a great newsletter – online or print. A great…
Is a Video Worth a Thousand Words?
As marketing campaigns attempt to reach new audiences, companies are turning to new media channels - such as online video. The success of YouTube has…