Going Mobile ...
I am not spilling any trade secrets by stating - web browsing on mobile devices is on the rise. Mobile handsets are now offering bigger screens…
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Guerrilla Marketing Campaign
The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…
Your Website Needs Ownership
Let me paint you a picture. You’ve been working on your company’s new website for 5 months now. The design is perfect, all of the content has been…
Headlining Reasons to Think Ability First
Last Friday morning, at the Ability First's Champion Awards breakfast, I was in the company of enlightened people. That might be a strong statement…
Scaling Content with Generative AI: The Processes That Make It Work
Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…
Black Friday & Holiday Marketing: 12 High Impact eCommerce Strategies to Start Preparing Now
The question on everyone’s mind: “why am I reading about holiday marketing strategy when it’s still beach season out?” Because the time between now…
COPE-ing with Copy 101 – The Long and the Short of It
There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…
How To Ask Your Visitors For Personal Info
If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…
Not So Black and White - Or Black and Blue or White and Gold
Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…
Critical Thinking: The value of Honesty
I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…