Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…

We all want to improve on our organization’s newsletter, but how? Here are 10 tips to help you create a great newsletter – online or print. A great…

As marketing campaigns attempt to reach new audiences, companies are turning to new media channels - such as online video. The success of YouTube has…

Interactive websites. Social websites. Websites as a communication tool. More and more we’re hearing these phrases and wondering “ what do they mean?”…

You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…

I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…

I am really looking forward to connecting with the Drupal community for three days of learning, sharing and Drupalling. We like to support Drupal…

If you are thinking, what is foursquare? Then read on - remember three years ago when you asked the same question about Twitter. Location-based social…

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…

Finding the balance between what's ideal, what's needed, and what's acceptable is a key feature -- and challenge -- of accessible practises. And while…