How Apple's iOS 15 Mail Privacy Updates Affect Email Marketing Optimization
Changes Coming with the iOS 15 Update In the fall of 2021, Apple will be rolling out iOS 15, which comes with new data and privacy updates designed to…
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AODA and You: Alphabet Soup -- WCAG 2.0 A or AA?
A is the best you can do right? Or is it AA? What does WCAG 2.0 mean again? And what do I really need to do by Jan. 1, 2014 – if anything? What’s the…
Learning to Sprint with Drupal
Before you can effectively sprint, you need to learn how to walk and then run. Fortunately for Londoners interested in the Drupal content management…
Who, Not How Many, Should be the Real Question
Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…
Northern Commerce Named One of the Best Workplaces™ in Canada for Second Consecutive Year
For Immediate Release London, ON — April 27, 2022 — Northern Commerce, an integrated digital solutions agency for brands navigating digital…
From Engagement to Enrollment: Performance Strategies for Higher Ed Institutions
Every post-secondary institution has one objective in common: improving enrollment. But in a social-before-everything world, achieving this goal…
Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack
When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
The Positive Side to Bounce Rate
Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…
Don't Panic -- Canada's Anti-Spam Laws Simplified and Demystified
Don't panic. Though July 1st is fast approaching, we've got the key to unlock Canada's new anti-Spam legislation. It may sound daunting and you may…
Moving House: Planning to Migrate Your Drupal Website
Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…