Earn Your Way In
Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…
Holiday Wishes from the Echidna Team
The Christmas Eve Eve Day (the math adds up!) today and as we know that many people may give themselves the gift of a little extra time today, I…
London's UX Community to Take Centre Stage Tomorrow
London's emerging user experience industry is ready to take centre stage -- and you're welcome to be a part of a day full of learning, sharing…
Guidelines on Guidelines - Official Does Not Have to Be Ostentatious
Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of…
Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.
Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…
The Human Touch - The Value of Face-to-Face Communication
Will the Singularity ever occur and mark the rise of our robot overlords? It's possible, I guess, but for as much as technology brings to the world…
Thriving or Merely Coping? When Good May Not Be Good
There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect
Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
GP Bikes, Off-Season Gains
GP Bikes, a multi-brand retailer of motorcycles and power sports, smoothed out their seasonal revenue through aftermarket parts sales while encouraging customers to make off-season DIY repairs.
Content Matters: The Peril of Prioritizing Style Over Substance
Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…