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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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10 Helpful GA4 Reports (And How to Use Them)

Need to Know Google Analytics 4 Explorations offer a huge amount of customization options and opportunities for detailed insights They can be set up…
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Echidna Blog

Stumping for Votes or Stomping on Customers?

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…
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Looking for the Right Words? Be Like Mike

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…
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Don’t Just Curate, Create

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words. On Monday, I talked about the need for…
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Building Stories

It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people. We recently participated in…
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AODA and You: Turnabout and Fair Play

Thinking Ability First is not just about looking past physical and mental limitations, but it's about expanding everyone's horizons. Earlier this…
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The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open

The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…
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Accessible Engagement Tools to Create Equitable Opportunities

The best way to learn about your customers, their needs, the challenges they face, and the problems you can solve is by asking them directly. However…
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The importance of voice search for university and college websites

Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of…
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Digital Echidna’s President Nominated for IABC Outstanding Communicator Award

First off, I want to say how honoured and humbled I am to be nominated for the 2017 Outstanding Communicator Award, to be handed out tonight by the…
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