Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Capitalizing on an Amazing Event: Drupal North 2017
Later this week, Drupal North kicks off at the Ottawa Conference and Event Centre. As an Echidna myself, I'm thrilled to be hosting -- amongst Drupal…
Fake the Social Media Funk and Your Digital Nose’ll Grow
It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
Making Your Clicks Count
Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…
DrupalCares Response Inspires
On Monday, a scheduled task popped up on my calendar. “Ship to DrupalCon”. This was a task that I had long ago placed in my calendar -- in a time…
Opportunities And Awards Abound At Acquia Engage 2019
We’re packing our bags and getting ready for the annual Acquia Engage conference, this year in New Orleans. Acquia Engage brings together hundreds of…
New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads
Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…
Is AI Chat Right for Your Organization? 3 Questions to Ask
Need to Know Due to the advent of generative AI, conversational agents have numerous internal and external business uses that aren’t limited to a…