"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…

You inherited the company website when you started the job and aren’t sure what technology it uses. Or, maybe a competitor site looks slick and you’re…

If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…

Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What do they all…

You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all…

Yesterday’s tools need to update for tomorrow’s challenges. After all, you wouldn’t heat a modern home using only a flint and steel -- builders have…

It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad…

I consider myself an enthusiastic Twitter user. To me there is nothing worse than seeking out or coming across a Twitter account (especially a…

When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…