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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Observations from my First Hackathon

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Boathouse Conversion Attribution

Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.
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A New Appreciation for Accessibility

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Navigating the Economic Downturn

The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…
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Social Media Puts Professors in the Hotseat

From the SMART Board to the eClicker, technology is transforming the way students learn at all levels of the educational system. I must admit that it…
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Take Two Tablets and Call Me in the Morning

Technology has changed how we interact with the online world, and many segments have seen a revamp or shift in how we do things. Some notable mentions…
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The Dawning of the Age of Honesty

People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
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