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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Push Marketing from Pluto. NASA's Message from Instagram

Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…
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Echidna Blog

(Rebuild) Roster Connects Local Talent to Business

Some of you may remember the old Six Million Dollar Man show, with its iconic opening narration that I’m going to paraphrase -- “we can rebuild [it]…
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Echidna Blog

What Makes a Great Newsletter?

We all want to improve on our organization’s newsletter, but how? Here are 10 tips to help you create a great newsletter – online or print. A great…
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Echidna Blog

If A Tree Falls

In London and abroad, many companies are doing great things - but nobody seems to know or notice. The question that must be asked is: What is your…
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Echidna Blog

Social Media Best Practices

Social Media is everywhere and it is starting to play a major role in the workforce as part of a company’s marketing strategy…the question becomes…
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Echidna Blog

Creating Brand Ambassadors ...

There are many definitions for a brand ambassador, but I feel a brand ambassador is someone that knows your brand, is passionate about it and is…
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Echidna Blog

Social Websites

Interactive websites. Social websites. Websites as a communication tool. More and more we’re hearing these phrases and wondering “ what do they mean?”…
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Echidna Blog

Compassionate Consumerism. Where is the Line?

The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…
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Echidna Blog

Passionate Neutrality -- Biz Writing at its Finest

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
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Echidna Blog

The Positive Side to Bounce Rate

Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…
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