Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”
It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
Northern Recognized by Retail Insider as a Top eCommerce Agency in Canada
Retail Insider, one of Canada’s leading retail industry publications, recently recognized Northern as one of the best eCommerce agencies in the…
To Use Image Links, or Not to Use Image Links...
Successful websites have a logical navigation that allows users to quickly and easily find the information they are looking for. Usability, design and…
Ask and You Shall Receive
Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…
Facebook No Teenland? So? Go Where Your Customers Are
A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…
Trolling Through the Muck Can Lead to Business Gold
Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want…
Catchy Copy? It's a Numbers Game
This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…
Politically De-Motivated - Messaging Lessons from the Campaign Trail
How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…
DrupalCares Response Inspires
On Monday, a scheduled task popped up on my calendar. “Ship to DrupalCon”. This was a task that I had long ago placed in my calendar -- in a time…
Obama Unveils New Presidential Web Site
In keeping with the theme that swept President Obama into the Oval Office, change has come to the official White House Web site. Almost at the instant…