Gongshow Gear Increased Conversion Rates by 24% with Loyalty
Gongshow’s customers vocally support the brand on social media, and Northern employed a loyalty program to extend this to further revenue growth.
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The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
Retiring Chris Hadfield Gave Business An Out-of-This-World Communication Primer
Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…
Presenting Opportunities for Echidnas to Grow
A crew of Echidnas are heading to the Steel City for this weekend's Drupal Camp PA -- and it's a fitting location to discuss how our solutions and…
Let’s Talk About How Two Steps Can Start Positive Momentum
Today, we’re inviting you to not only put your best foot forward in supporting mental health initiatives, but also to take that next step and continue…
A Move Towards Potential
Sure, some of us may have made a wrong turn at Talbot. And, over the next couple of weeks, there will be the inevitable questions about where we now…
Summer Means Echidnas Having Good Times for Great Causes
So we may not be your typical group of Echidnas ( which is actually called a Parade, but I digress). Generally, Echidnas “are very solitary animals,”…
Are You There Mandi Fields? It’s Me, Digital Echidna
Inspired by several other local businesses and organizations, we have committed to the 2019 United Way Tampon Tuesday campaign. This means, over the…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Using Text Messaging in your Lead Generation
Recently I found myself in a conversation about how businesses attempt to find solid leads. WARNING, if you don't want to learn how to get first-rate…