| Northern Commerce Inc.

Styling BFCM Success With Strategic Segmentation for Beauty by Imagination

Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.

Northern Named One of the Best Workplaces in Canada 2025

Last night, the Northern team had the honour of attending the 2025 Best Workplaces in Canada awards ceremony - an evening filled with inspiration…

Is Justin.tv Better Than YouTube?

YouTube is the industry leader for pre-recorded online video, but Justin.tv claims to be the innovator in online LIVE streaming video. Justin.tv uses…

Creative Solutions for Innovation 150 Challenges

[Editor's note: As we approach Canada Day and our celebration of 150 years of Confederation, we thought it'd be a perfect time to talk about one of…

Going Social at the 2014 MasterCard Memorial Cup - How We Did It and What We Learned

Eight high-pressure hockey games, over 60 complementary events, and thousands of visitors, fans, and locals down to soak up the atmosphere of a 10-day…

Deloitte’s TMT Predictions: Smart Speakers, Machine Learning, 5G

I was lucky enough to attend the Digital Creative 519 conference, organized by LEDC and held at Museum London the other week. The new (to me!) meeting…

Five Reasons Why You Should Go to a Drupal Camp

This past weekend, I attended DrupalCamp New Jersey. With other Echidnas heading to Florida in a week's time, I thought I'd take the opportunity to…

The Internet Tongue Twister

At Echidna, we’ve been asked more and more to build our clients an Intranet solution. Intranets are becoming an increasingly popular way for…

Deeper Dive Into Node.js: Part Two

The second part in a two-part series about Node.js. In part one I covered the structure of Node.js library and talked a bit about modules. Today, I…

Accessible Voting - Sometimes X Can't Always Mark the Spot

As a regular follower of politics who has never missed an opportunity to vote, I am interested in the accessibility of the voting process: from…