Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
How to Drive Sales with the Right eCommerce Infrastructure
Need to Know eCommerce infrastructure is a key driver of customer satisfaction and sales that is often overlooked An effective eCommerce…
Putting the Action Back in Global Accessibility Awareness Day
Thursday, May 18, 2023 is Global Accessibility Awareness Day, but at this point, it may be worthwhile to retronym GAAD to Global Accessibility Action…
Why Buying Likes Will Hurt Your Brand: Caveat Emptor
“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
Fonts, Colours Influence How Your Message is Perceived and Received
When it comes to finding the right font and colour palette for your brand the "i"s have it. And so do the "a"s, the "t"s, and the "z"s... It may seem…
Let’s Talk About an Ongoing Commitment to Mental Health, Wellness
Today is Bell Let’s Talk Day, an annual event designed to raise funds for mental health initiatives. But more important than the funds raised is the…
Accessibility Matters - Exploring the Hows and Whens of Alternative Text
The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a…
Virtually Scrubbing Up: Pre-’Surgery’ Site Speed Checklist
Just as with medicine, when you’re trying to fix site speed issues, you want to ensure that you’re curing the cause -- not just dealing with a symptom…
More Messaging Lessons from the Fringes
Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
Our EOS Journey To Date: 5 Things To Know
Last week, the management team participated in their last EOS® planning session, thus ending our two year engagement with implementer, Preston True…